Case study
Balsam Lane Coaching
A brand identity and website for an executive coach to leaders in tech, banking and venture capital.
- Client
- Balsam Lane Coaching
- Industry
- Executive coaching
- Services
- Branding, web design, development
- Website
- balsamlane.coach
Before and after
Use the left and right arrow keys, Home or End to move the divider between the before and after site.
The challenge
After 16+ years at Silicon Valley Bank, Denny Boyle launched Balsam Lane to coach leaders and teams. He had a clear philosophy (teamwork, growth and community) but no brand to express it, and an early site that didn’t do it justice.
What we did
Strategy
Distilled Denny’s approach into benefit-driven messaging for founders, executives and teams.
Design
A complete brand identity, a cohesive visual system that feels professional yet warm.
Build
A Webflow site that tells Denny’s story, showcases his community work and makes booking a discovery session easy.
Key features
01
Brand identity
Logo, palette and type system designed from scratch.
02
Discovery-session booking
One clear call to action across the site.
03
Community work
A home for Denny’s volunteer and board roles alongside his coaching.
The results
Balsam Lane now has a unified brand and site that tell Denny’s story and expand his reach.
“The team was terrific to work with. They were skillfully able to distill my uncollected thoughts and turn them into a vision and brand that I'm very proud of. Their communication and follow through was all that I could ask for.”
