Case study
Long Drink
A rebuilt website with a custom store locator and direct online sales for The Finnish Long Drink.
At a glance
3.3M
9-liter cases sold in the US in 2025, up 22%
Source: Shanken News Daily / Impact Databank (opens in a new tab)
US + Canada
Custom store locator showing nearby retailers and flavors in real time
Source: Cambridge project record
- Client
- The Finnish Long Drink
- Industry
- Beverage (ready-to-drink spirits)
- Services
- Web design, development
- Website
- longdrink.com
Before and after
Use the left and right arrow keys, Home or End to move the divider between the before and after site.
The challenge
Long Drink was growing fast in stores, and the website had to keep up. Customers wanted to know where to buy it and which flavors were nearby, and the brand wanted to sell directly online.
The old site wasn’t built for either, and it had to work for both customers and retail partners.
What we did
Strategy
Built the site around one question, “where can I get it?”, with the locator and shop one click from anywhere.
Design
A modernized brand experience that puts the product, flavors and campaigns front and center.
Build
A ground-up Webflow rebuild with a custom locator, Shopify checkout through Shopyflow, Klaviyo, and an age gate with consent management.
Key features
01
Shop on the site
Shopify and Shopyflow power direct product sales without leaving the brand site.
02
Campaign pages
Launch pages for promotions like the Golf sweepstakes and the 2026 Trip to Finland.
03
Compliance built in
Age gate and cookie consent, managed from one place.
The results
Since launch we’ve kept shipping: product filtering and campaign pages for each season’s promotions.
What happened next
Company milestones for context. We don't claim the website caused them.
Mark Anthony Group, maker of White Claw, agreed to acquire the brand
Source: Shanken News Daily (opens in a new tab); Food Dive (opens in a new tab)
