Case study
Chesapeake Conservancy
A full WordPress-to-Webflow migration and redesign for a leading Chesapeake Bay conservation nonprofit.
At a glance
500+
Pages migrated from WordPress to Webflow
Source: Cambridge project record
200,000+
Stream miles now mapped across the watershed, more than double, with UMBC and the EPA (2025)
Source: UMBC
- Client
- Chesapeake Conservancy
- Industry
- Nonprofit, conservation
- Services
- Web design, development, migration
- Website
- chesapeakeconservancy.org
Before and after
Use the left and right arrow keys, Home or End to move the divider between the before and after site.
The challenge
Chesapeake Conservancy’s WordPress site had grown into a vast library of programs, data projects, news and resources. It was hard to navigate, hard to update, and didn’t reflect the scale of the organization’s work.
The Conservancy needed a site that made its work easier to explore and share, without leaving years of content behind.
What we did
Strategy
Audited the full content library and reorganized it so visitors can find programs, data and news in a few clicks.
Design
A complete redesign: cleaner layouts, stronger photography and clear paths to donate and get involved.
Build
Migrated the site to Webflow’s CMS so the team can publish and update content directly.
Key features
01
CMS content library
Programs, news and resources managed as structured collections in Webflow.
02
Clear calls to give and join
Donate and get-involved paths in the header and throughout.
03
Annual report site
We also designed and built the Conservancy’s annual report microsite.
The results
The Conservancy’s team now runs a modern site it can update itself, with its full body of work in one place and easier to share.
What happened next
Company milestones for context. We don't claim the website caused them.
Partner in establishing the Southern Maryland Woodlands National Wildlife Refuge
704 acres at Fones Cliffs returned to the Rappahannock Tribe
